Focused creativity, flawless delivery.

Focused creativity, flawless delivery.

Anthem, led by founder Ian Bushell, are a collective of renowned producers, creatives and strategists working across entertainment, consumer experiences and marketing communications.

We believe you’re only as good as you last job so are always to striving to improve on perfection.

We provide insight, plan strategy, guide creativity, drive commercialisation and ensure flawless delivery of entertainment platforms, live events and digital content.

Transformational experiences.

We are passionate about delivering world leading, authentic and credible transformational experiences – live and online.

We believe shared experiences bring us together like nothing else – we are uplifted and inspired, emotionally charged, taken to another place, united for a moment in time.

Those shared moments when amplified through the storytelling power of content create life-long connections.

Why Anthem?


We have a longstanding and proven track record in creating properties for some of the world’s biggest brands.


Collectively we have delivered tens of millions of pounds worth of value to our clients and produced concepts that have reached hundreds of millions of people across the globe.


We have an active global network of partnerships and collaborators across the entertainment and media sectors.


We smartly fuse tech, social insights and content that defines and amplifies experiences.

Ian Bushell


In a career spanning 25 years Ian has produced or created some of the world’s biggest and most successful multi-media entertainment and experiential platforms.

Ian’s diverse career has taken him from the seminal Manchester music scene of the late 80’s/early 90’s, to the pinnacle of dance music; from the beginnings of branded content to multi-million dollar global marketing campaigns that have reached millions of people. Along the way have come Olympic ceremonies, a Brazilian business, the world’s biggest ever New Year’s Eve celebration and a much delayed World Expo.

Ian has worked with start-ups through to large networked agencies and global rights holders both in the UK and extensively throughout the world.

In 1999 Ian was appointed Head of Events for the world’s biggest dance music brand Ministry of Sound where he pioneered their live direction and later became International Director. He produced the landmark New Year’s Eve events at the London Millennium Dome creating the world’s largest-ever indoor dance event for 55,000 people.


We are specialists in complex, large scale projects and experts in coordinating remote teams.

We can work on a consultancy basis in partnership with existing teams through to a full-service turn-key solution, building stand-alone project teams.

We offer bespoke development, planning and management systems based on proven principles that guarantee seamless delivery.

We work with anyone who is interested in creating world leading experiences but most of our clients are rights holders, consumer brands and agencies.