ABOUT US

The power of collaboration.

We work with a powerful network of leading creative and strategic thinkers. Our vast production and project management experience and access to world leading resources ensure we deliver seamlessly and in line with the creative vision every time.

We believe shared experiences bring us together like nothing else – we are uplifted and inspired, emotionally charged, taken to another place, united for a moment in time. Those shared moments when amplified through the storytelling power of content create life-long connections.

Why Anthem?

1. We’ve been there. We have a longstanding and proven track record in creating properties for some of the world’s biggest brands.

2. We deliver. Collectively we have delivered tens of millions of pounds worth of value to our clients and produced concepts that have reached hundreds of millions of people across the globe.

3. We’re connected. We have an active global network of partnerships and collaborators across the entertainment and media sectors.

4. We embrace the future. We smartly fuse technology, social insights and content that defines and amplifies experiences.

Ian Bushell,
Founder.

In a career spanning 25 years Ian has produced or created some of the world’s biggest and most successful multi-media entertainment and experiential platforms.

Ian’s diverse career has taken him from the seminal Manchester music scene of the late 80’s/early 90’s, to the pinnacle of dance music; from the beginnings of branded content to multi-million dollar global marketing campaigns that have reached millions of people. Along the way have come Olympic ceremonies, a Brazilian business, the world’s biggest ever New Year’s Eve celebration and a much delayed World Expo.

Ian has worked with start-ups through to large networked agencies and global rights holders both in the UK and extensively throughout the world.

MOS and branded content - the early years.

In 1999 Ian was appointed Head of Events for the world’s biggest dance music brand Ministry of Sound where he pioneered their live direction and later became International Director. He produced the landmark New Year’s Eve events at the London Millennium Dome creating the world’s largest-ever indoor dance event for 55,000 people. He created the Knebworth Park 01 festival and produced the company’s seminal, long running residency at Pacha Ibiza. He also produced award winning, integrated, international music campaigns for the likes of TDK, Philips, Bacardi, Nescafe and Barclaycard.

In 2004 Ian formed a brand entertainment consultancy that produced Coca-Cola’s M5 global launch event, T-Mobile’s UK Street Gigs campaign and Bacardi’s global music vehicle BLIVE creating bespoke performances for Bacardi events and festivals.

The world's biggest ever NYE party.

In 2006 he became Head of Music and Entertainment at Live Aid producer Harvey Goldsmith’s Ignition. Here he created Nokia’s award winning global New Year’s Eve campaign, the world’s largest ever branded music platform with events taking place in Rio de Janeiro, New York, Berlin, Mumbai and Hong Kong featuring performances by The Black Eyed Peas, Scissor Sisters and Nelly Furtado. It resulted in over four million attendees and an astonishing third of a billion broadcast viewers. The campaign won a gold award for ‘Best Outdoor Public Event’ at the Event Awards and ‘Best communication campaign featuring experiential marketing’ at the MCCA Awards.

In 2007 Ian was appointed Associate Director at leading integrated communications agency BD Network where he launched a content led live experience division. He produced brand experiences for Nintendo, Coca-Cola, Inbev and Diageo amongst others. In that year he was featured in Event Magazine’s 2007 ‘Event 100 Live’ top 100 influential players in the experiential marketing industry

Ian joined renowned global brand experience agency Jack Morton Worldwide in 2008 producing a ground-breaking launch program for Westfield London and overseeing Samsung’s Imagination Icons campaign.

Universal Music X Formula One.

In 2009 he was appointed Commercial and Strategic Director at Universal Music’s live music subsidiary All The Worlds and was part of the team that created the pioneering event and media platform F1 Rocks, in partnership with Formula One Management. The inaugural event in Singapore, featuring Beyonce, The Black Eyed Peas and No Doubt, became the largest music TV show globally of 2009, broadcast in 172 territories worldwide to an audience of over 30 million viewers.

Brazil, World Cups and Olympics.

In 2010 Ian launched Rio de Janeiro based Posto Six, an experiential agency that created, promoted and delivered entertainment platforms for brands, agencies and rights holders; specializing in the Brazilian market. He was part of the winning consortium for the Rio 2016 Olympics opening and closing ceremonies and produced F1 Rocks São Paulo for Formula One. He partnered with renowned local brand experience agency SRCOM to produce 2014 FIFA World Cup and 2016 Olympic projects including Castrol’s World Cup activation and Bayt Qatar for the Qatar Olympic Organising Committee.

Ian also continued to consult for UK and international clients working on commercial projects for the likes of HSBC, Facebook as well as development work for multi-media platforms such as global talent search Music World Cup. In 2014 he created and produced the award winning ‘JL150’ – John Lewis’ spectacular 150th anniversary celebrations for their partners.

Recent times.

More recently Ian returned to the UK where he launched Anthem, working with brands, agencies and rights holders to create, produce and communicate world leading content, media platforms and consumer experiences.

Ian is currently developing the UK pavilion for Expo 2020 now taking place in Dubai in 2021 and working with a Berlin start up to create the next generation of tech community engagement.