Formula E is the electric street racing series, racing reinvented. Part of a global movement that is shaping the future, Formula E brings intense and unpredictable racing to some of the world’s most recognisable and progressive cities.

Anthem, working with technology specialists Immersable, developed an event and digital music platform inspired by this pioneering and disruptive sporting leader.

Our vision was to fuse the thrill of the race with the energy of the dance floor and at the same time ignite a global movement for sustainability through cutting edge live entertainment, technology and innovation.

View Formula E in Berlin


Formula E


Global – various locations

What we did

  • We created the brand and associated identify and developed the overarching creative direction
  • Developed a media platform proposition focused primarily on social media and short form content
  • Conceived the high level concept including music strategy, event experience and technology innovation
  • Built the commercial model including sponsorship and ticketing strategy and developed a model for potential investors
  • Conducted feasibility studies and outreach to cities and local promoter partners