Formula E is the electric street racing series, racing reinvented. Part of a global movement that is shaping the future, Formula E brings intense and unpredictable racing to some of the world’s most recognisable and progressive cities.
Anthem, working with technology specialists Immersable, developed an event and digital music platform inspired by this pioneering and disruptive sporting leader.
Our vision was to fuse the thrill of the race with the energy of the dance floor and at the same time ignite a global movement for sustainability through cutting edge live entertainment, technology and innovation.