Anthem again worked with brand experience Avantgarde to deliver this outstanding creative vision to dramatically reposition Jaguar Land Rover’s Global Auto Show presence. In supporting the client’s re-imagination of modern luxury Avantgarde’s creative team developed an artistic expression of the Jaguar and Land Rover brands designing a limitless and extraordinary experience that moved visitors.
This was a vision of simplicity, lightness and transparency reflecting the client’s desire for refinement, choice and personalisation with a digital experience at the heart of the design.
Sustainability was core to the design language with a modular system allowing the elements to be utilised and re-used across China auto shows throughout a 3 year period.
