The brief from this icon of British retail was to create an engaging, innovative, dynamic and modern 150th anniversary celebration for partner employees.

Anthem, working for client lead MCM Creative, assembled a world leading technical team to develop and deliver a complex and demanding multi faceted event and broadcast experience for a live arena audience linked via satellite to several live sites across the UK.

From the Olympic style opening parade to the live dramatisation of the John Lewis story to A list music performances from artists linked to the cherished TV commercials this was an awe inspiring way to celebrate one of Britain’s best loved brands.

The event won C&IT Magazine Awards ‘Internal Communications of the Year’ and Event Magazine Awards ‘Creative Event of the Year’.


MCM Creative for John Lewis


LG Arena Birmingham

What we did

  • We led the overall executive production of the event covering all technical, production and staging elements
  • We created the overarching technical concept developing this into an arena scale stage design with cutting edge visual content
  • Led the project management function overseeing planning, scheduling and cost management
  • Managed all music artist requirements from pre-production through to stage management
  • Managed all broadcast, streaming and satellite requirements