SRCOM are Brazil’s leading live experience agency working across major public and commercial projects. Best known for their spectacular New Year’s Eve events on the famous Copacabana beach they have also worked with many of the world’s leading brands as well producing award winning events for the 2014 FIFA World Cup and 2016 Rio Olympics including the universally praised opening and closing ceremonies.

Anthem’s relationship with SRCOM goes back to the Anthem produced global Nokia New Year’s Eve campaign with SRCOM producing the astonishing Brazilian event on Rio’s Ipanema beach.

In later years, with our sister agency Posto Six, we forged a hugely successful partnership resulting in major projects for clients such as Peugeot, Castrol, Cisco, Formula One and Qatar Olympic Organising Committee for the award winning Bayt Qatar.

View promotional film




Brazil – various locations

What we did

  • We created an international marketing strategy in the run up to the 2014 FIFA World Cup and Rio 2016 Olympics targeting global brands and key industry leaders
  • From this we developed and negotiated several partnerships with international agencies and rights holders
  • We were proudly part of the SRCOM consortium that won the Rio 2016 Olympic opening and closing ceremonies tender
  • We developed several proprietary entertainment concepts for the Brazilian market focusing on sport, music and lifestyle inspired concepts
  • We co-promoted and produced F1 Rocks Sao Paulo – Formula One’s music platform