Music World Cup’s ambition was to create the music equivalent of the Olympics or FIFA World Cup, a globally recognised movement that could unite people and cross boundaries of all kinds, a landmark in music. The mission was to inspire talent to find their voice in a search for the best new artists from every corner of the globe.

The platform was designed as an interactive and immersive multi media experience supported by a sustained campaign of digital and social media engagement,  a dynamic platform that empowers talent to upload their music and for fans to act as judges in this participative, user controlled experience.

Anthem engaged and coordinated  a team of world leading specialists to deliver this ambitious vision.

View launch film


Music World Cup Ltd



What we did

  • We managed the creation of overarching brand principles and marketing identity
  • Oversaw the analysis and application of audience and segmentation research data
  • Managed the evolution of the platform detail – online, mobile, live, TV and partnerships
  • Developed the competition format and voting mechanic
  • Creation of the live event strategy including stage design, technology use and venue selection
  • Commercial development including creation of sales assets and rights packages as well as local promoter partnerships