Music World Cup’s ambition was to create the music equivalent of the Olympics or FIFA World Cup, a globally recognised movement that could unite people and cross boundaries of all kinds, a landmark in music. The mission was to inspire talent to find their voice in a search for the best new artists from every corner of the globe.
The platform was designed as an interactive and immersive multi media experience supported by a sustained campaign of digital and social media engagement, a dynamic platform that empowers talent to upload their music and for fans to act as judges in this participative, user controlled experience.
Anthem engaged and coordinated a team of world leading specialists to deliver this ambitious vision.
